Spain Stays

Mireia Belmonte and Wildeboer not pass of the fourth place in its tests. Belmonte was very close to the bronze in 400 m individual medley. Lochte is crowned as the King of the world of swimming. The Spanish swimmer Mireia Belmonte has been at the gates of hanging a medal in the 400 m individual medley of the Shaghai world final, last trick in the competition of the Spanish delegation, bouncing from the Chinese city without achieving any medal. Belmonte, who had ruled out the test’s 800 free to better prepare for the 400 m individual medley, achieved a good mark (4: 34.

94), but could not hang a medal that fought until the end with Australian Stephanie Rice, Olympic champion who ended up beating him by 71 cents. In this way, the Spanish swimming, which consisted of ten representatives in swimming tests, farewell Shanghai without achieving any medal and with a total of five finalists. Belmonte was one of the best tricks, but, like Aschwin Wildeboer in the 50 back final, had to settle with fourth place. In this penultimate test of the world, gold was the main favorite, Elizabeth Beisel (4: 31. 78). The American swimmer exhibited to win comfortably. Source of the news: Spain stays at the gates of the medals in Shanghai.


ENDOMARKETING: MANAGEMENT DIRECTED TO COLLABORATOR ENDOMARKETING: MANAGEMENT DIRECTED TO the COLLABORATOR Rasa Julai Secchi Prof. Adm. Alexander Rafael Mattjie SUMMARY Currently recognizes the value that the human factor acquired as ally for the success of the businesses. As much that currently the organizations discern its collaborators as internal customers, directing they which had it importance and care before only elaborated for the external consumer. Such actions belong to a new area of the administration, called endomarketing or internal marketing, that adapta strategies and elements of the traditional marketing in the internal environment of the companies. Endomarketing is a continuous program destined to the satisfaction and welfare of the collaborator, in order to offer to it to autonomy and freedom of initiative. Word-key: Endomarketing, Management, Motivation. INTRODUCTION Is known that the world of the businesses lives in constant metamorphosis, which it needs to adapt itself.

The persistence of the commercialization of goods and services has times behind was based in the product. The crises had appeared and had the transformation of the approach, directed voraciously to the consumer. Such occasion resulted, in the decade of 50, the beginning of the studies and techniques of the Marketing. With the increase of the competition and the disequilibrium it enters offers/demand was necessary the creation of new alternatives. Now the companies search to be attractive to the eyes of the people, so that the best professionals want to work with them. She is this that objective the performance of endomarketing, where the employees receive the assignment from internal customers. The present work searchs to understand the concept, the function and the objectives of endomarketing for the organizations and the collaborators. Explicit the known managemental theory as empowerment, making a linking of this with endomarketing. Also it makes a script with the main stages to be fulfilled in the company whom it desires to adopt the internal marketing in its management.


Durkheim was great the systemizing one of sociology. It defended that the main task of sociology was the analysis of the social facts, since these? according to definition of Durkheim? they had a external and independent existence of the individuals. Another characteristic of the social facts is that these have a coercitive power on the individuals, that many times nor perceive this action. They exert its conditioning power on the individuals through forms that can vary of a simple ones badly-understood (as in the case of the use of a word missed in a colloquy) until the punishment or penalty (in the case of an infraction or crime). The social fact teaches Durkheim, is intangible and alone they can be analyzed through its effect, as the written laws, the norms techniques, etc. To study them, the researcher must leave of side its preconceptions and use itself of concepts generated only in the prxis scientific.

One of the first questions that Durkheim if placed in its studies is as a group of individuals can constitute a society and as this if it keeps coesa, persisting in the time? It called to this phenomenon of social and moral solidarity, that is, the way as the members of a group remain joined, sharing a set of values and customs. But, what it is and as if of this solidarity? In its workmanship the social division of the work (1893), Durkheim created the solidarity concepts mechanics and organic solidarity, to explain the origin of the cohesion enters the members of a society. Solidarity mechanics is that one of the societies where the individuals do not differentiate themselves. When a society if form, exist little difference between its members. The components of the social group if are similar in diverse aspects; they have the same feelings, the same values, equal objectives. This fact is observed in primitive societies of the past and the societies not-scholars still spread by the world.

Public School

Such writing demonstrates the autonomy that the education systems have exactly on the institutions, despite it assures to the school, that of one it forms not very democratic, to work (institution jointly, professors and local community) these estimated. But in an educational context where, although the conditions favorable to the freedom in the found pertaining to school actions in the Law, the State, of hierarchic form, still disable the action of the School of ‘ to walk with its proper ps’ , it fits, prevailed for the democracy where she operates, to search the accomplishment accomplishes of its institucional autonomy. RASP says that ‘ ‘ … for the construction of the democracy in the school, through the democratic management, whose beddings are the autonomy, the participation and the emancipation, is necessary a change of paradigma.’ ‘. Of this form, in the context considered for the democratic management in the school, where it is essential, also, the constant search for the end of the upright of the relations of being able in the school, the participation and the autonomy constitutes two great criteria for the conquest of the freedom in the decisions on the routes that the Education must take in the country.