To preserve the corporate brand in this case, it is important first of all, the preservation of its basic visual communication – a single corporate identity. Corporate standards and regulations should be developed, documented and clearly stated. And then there is the need for brand-book. Components of brand-book: 1. Logo (a description of the company logo, possible options for its performance, standards and rules for using the logo in different situations, as well as its placement next to other logos and images). Dimensions (for a variety of formats, minimum) Indentation Key (corporate) color Additional colors Monochrome Illegal use of performance 2. Corporate font (the font description of corporate companies and recommendations on the selection of additional fonts).
Font family (name, pattern) Optional font (recommendations for choosing the font, it is not possible to use the corporate font) 3. Business documentation (description of the standards and guidelines for registration of official documentation). Business cards (ie, corporate) Forms (official letterhead, orders) Fax Form 3.4. Envelopes (C4, C5, European standard) There are also additional positions (extended brand-book) 4. Client documentation (description of the standards and principles of design client documentation).
Forms Forms proposals Treaties Account Presentation 5. Outdoor Advertising (layout principles of outdoor advertising materials). Billboard (billboard) on highways Soft cloth (streamers, banners, flags and banners) Advertising signs and gas-discharge setup for buildings Electronic scoreboards Advertising on transport 6. Presentation materials (recommendations for a presentation of products, examples of layouts of brochures, invitations, etc.) Presentation booklets Promotional posters Invitations, postcards, flyers CD-presentation 7.