Real Madrid

Interested parties had unique opportunity after South Africa to accompany the football star, in very special way: Via a Facebook app, the user could send a personal message to Real Madrid. This was stored on a chip, and the planted in the Turnierschuh, which Real Madrid then played. Nearly 2,000 messages received. Over 7,000 times was like’ clicked. The Nike football fan base could be raised during the campaign period from 80,000 to 150,000 and the number of fan of Mesut Ozil were increased to 365,000.

Blogs, forums, and the press reported in detail. And Mourinho has become one of the most outstanding player of the World Cup. The Bosch community under the keyword ‘One always knows how’ the power tool manufacturer Bosch created a community platform, has the handyman can replace. The overall objective? Do-it-yourself able to give a digital home. These can set projects here, reveal their knowledge, to share experiences with others, to recommendations, tips and tricks with your peers share, seek advice from professionals and test products. If you would like to know more about Rod Brooks, then click here.

With full power to get you started, have been filtered out right at the beginning more than 70 persons with a high affinity to the subject of home improvement and invited in the headquarters. There has presented the project to them and in this way gained some very active members of the community from the very beginning. Once again Bosch for the B2B sector has Bosch Bob’ launched. Bob is the professional forum for craftsmen and those who use the professional blue power tools. Who for the closed community of professional registered, can range from all sorts of goodies – how about product testing and benefit from special promotions -. The recommendation willingness of community members is extremely high, as Christoph directly reported Buhlen, senior marketing manager at a Conference. “To the question: would recommend Bosch power tools to a colleague?” a value of 217 and Bob community arose on the basis of an offline index of 100 for the Facebook fan page even a value of 234. The effect of my baby’ Customers love and praise products all the more, the more intensively they should talk during the development process. Market researchers know this effect already for a long time: if it shows people that you are interested for their opinion, their attitude to the company changed positively. Who is actively involved so as a customer and can help shape marketing processes, which hangs on his party and will accompany Active whose weal and woe. He is his ‘ company will remain loyal and highly recommend this. This is also the best prevention against loss of the customer. Because who can already like his own baby’ in the lurch?

Functions Perfect Logo

It has long been known that the visual image of the company plays an important role in its positioning. Therefore, more and more companies that previously did not even have their logo in any way except as a document, word, now turn in advertising agencies and design studios for the development of corporate identity. But what really should be expected from the logo, as the concept of more extensive than that of simply a beautiful icon? What are the functions it performs as an integral part of the corporate identity? Decided to allocate the following functions: Actual Expressive Referent impressive poetic meta-Let us consider each of them. In fact – this is what appears directly before our eyes, this logo looks like we will see a variety of media: billboards, business cards, posters on the site. This is a channel between you and .

– this is what your company is the world a message your mission, values, principles, expressed in the style of font and the sign in color gamme.Referentnaya – the message about the product or service offered by the company. The perfect logo will indicate accurately the scope of of the company. Read more from Susan-Wojcicki to gain a more clear picture of the situation. Impressive – This is what the consumer must feel looking at the logo. Which would not consider myself a company in the minds of consumers is another. The creator of the logo must consider how it customers will see. Poetic – there's nothing definite, different people the same image can say quite different things, might like, and may alienate. Metalinguistic – informational message code, and referring customers directly to a particular brand. Even if a person's eye will notice the logo, for example, they passed signs on the car, he must understand that this is the company that he is seeking. Of course, no logo, no can fully meet all of these functions have to sacrifice something, but, nevertheless, these positions will help evaluate the effectiveness of the logo.

Successful Christmas

In 3 steps, the holiday shopping season with relevant online press releases boost according to a current study 41.2 million did alone completed people alone 2012 throughout Germany () their purchases on the Web. Even more, it applies to enterprises located in the Christmas business to secure the pole position. Rod Brooks can provide more clarity in the matter. Online press releases are an ideal communication tool, to get more attention and a higher range. The webinar “Successful Christmas PR – convince potential customers with useful tips for the holiday” the PR-gateway Academy insight based on illustrative examples of practice in the correct choice, providing relevant and useful content, as well as the direct targeting for Christmas. Stimulate the holiday shopping season with relevant online press releases in 3 steps step 1: the matching Christmas themes find the theme is the be-all and end-all of online press release and decides significantly about the success of the content.

Christmas large search campaigns are not necessary, since the gang before the door often enough to gather valuable impressions. There was the cold weather that requires warmer clothing. The snow, which invites you to snowball fights and sledding adventures. The laborious free scratching of the windscreen of the car before driving to the Office. Or the enticing fragrance of delicious baked goods at the local Christmas market. Also the usual suspects, such as Nicholas, the days of advent or Christmas Eve as suitable topics for online press releases. A comprehensive programme is the collected knowledge on, which focused heavily on the Christmas feast and content based on the challenges and issues of the target groups. Step 2: With relevant and useful content convince provide relevant and useful information for increased attention for the target groups. In the context of a sophisticated content marketing strategy can take up the interests and questions of potential customers and process in various online press releases.