It is a service provided to persons, when last-minute emergencies occur. It aims to meet financial needs of agile, safe way and with the seriousness that customers need. It was created for people who fail to arrive on the day of payment with money to meet their basic needs. With my experience in and other financial institutions, and I understand that these advances offer an effective solution in unexpected emergency; but they could become repetitive cycles if customers do not pay on time. Are considerable with recidivism depend on this type of loans; What caused the American Association of Community financial services (CFSA) to launch an education campaign and certain consumer-friendly measures. The campaign consisted of explaining to consumers through television commercials and advertising campaigns, that these advances of troops were to exceptional situations; In addition, they took the opportunity to notify them that they would offer one extension of two months to pay the advancement without additional cost if the borrower cannot make the cancellation of the same each day.