The start-up brand A trend GmbH sets a new standard in the fully automated encoding of Heidelberg with intelligent analysis service, 17 September 2013 with the unique software solution SUMMICS-M brand A trend GmbH founded a year ago from Heidelberg presents a new intelligent evaluation service for dynamic data collection in market research. The innovative combination of semantics and analysis technology worldwide for the first time offers a fully automated system for the coding of open questions. The successful implementation of market research projects requires optimal results in a very short time and that at competitive conditions. With SUMMICS-M, our customers receive perfect results in unprecedented speed: market research agencies and institutes, operational researchers and companies of the private sector can easily even large amounts of data quantitatively as qualitatively analyze, avoid the error rates of the manual coding and are finally independent of human resources. Thus, they can fully on their Core competencies focus,”said Markus Schneider, CEO of brand A trend GmbH. Especially the evaluation of qualitative market research data from open questions is subject to still mostly a very elaborate process with high error rates, because the coding plan with corresponding encoding is still manually performed. Here is the deep semantics and analysis system SUMMICS-M and simplifies this procedure as the first software solution all over the world through intelligent automation. The treatment of the data provided goes through several stages of semantics, establishes relationships between the different properties of Textclouds and grouped them by a specially developed process of learning.

SUMMICS-M supports all major languages, categorized in complete statements and independently compresses them to categories and subcategories. Last, the results are summarized in a dynamic and interactive dashboard to meet individual requirements. Whether SUMMICS M structured social media data, contact forms or online data collection, categorized and analyzed any kind of data. Customers gain insights about consumers, markets and trends in unprecedented speed, accuracy and density. The development and business intelligence has become correspondingly successfully solution SUMMICS-G in the technology reference market for the game industry. About fire A trend: the brand A trend GmbH is a company from Heidelberg, Germany and was founded in the year 2012.

With this innovative subsidiary concentrates the HMI – Human machine intelligence GmbH on a new generation of qualitative data analysis. Fire A trend develops automated solutions in the area of business intelligence, data management and analysis, which are tailored to specific business processes of the customer. They offer also business content for a variety of systems and tasks together with our cooperation partners. So, get customers in addition to high-quality evaluations also concentrated know-how and are a step ahead of the market. You will find additional material and information about the fire A trend GmbH and the services offered to the official Website more information received at: wildcard communications GmbH Marcus Ertl senior publicist Kaflerstrasse 8 D-81241 Munchen Tel: + 49 (0) 89-99 82 07 131 mobile: 98-933 email: website: blog: Communicartoon: