At 6 months of holding the 2010 Winter Olympic Games in Vancouver and less than 3 years of the London 2012 Olympic Games, the IOC (for its initials in English) International Olympic Committee commissioned the agency Cole andamp Weber United for create a new business, the production was made by Nexus Productions and was directed by Fx andamp Mat. The commercial has the name ‘All Together Now’ and is part of the bell The Best Of Us, shows the union of the 5 continents thanks to the Olympics.