For Sonia Jordo Pensei about preparing a reflection that was valid for professionals and entrepreneurs, this because good professionals need to see themselves as entrepreneurs. They must only have a customer: its master. I have observed that, in Brazil, great part of the crisis has to see with the position of entrepreneurs whom ahead of the reporters they prefer to be in the wait and they do not take decisions. The problem is that many companies could not make this, mainly those that before the crisis were not giving account to take care of to the necessities of its customers or when the competition is incited. It is clearly that nor all the Organizations feel the effect of the crisis in the same way.

Thus, the first thing if to verify the possible consequences for its business or you are which. alone after a cold and detailed analysis is possible to take the best decisions. It does not only leave that its competing skirt in the front. The world-wide population continues growing, therefore wanting or it demand did not diminish. What many people are making are substituting products for others of lesser cost and diminishing article purchases that consider as superfluous or postponing some projects. However, the essential of the one not to cut.

I believe that for Brazil the crisis brought a great profit: it moved away to the risk from the inflation for times, forcing some segments of market to review its politics of prices. Each crisis is different, has proper characteristics and reaches plus segments that others. Therefore, it analyzes which the influence on its company, its segment and sees what you can make to surpass its competitors at this moment. We know that the companies will survive who will be quicker in the taking of decisions. It is hour to plan, to train, to give vacation and to search the fidelizao of its customers.