Cadacolaborador of the Institution of Superior Education possesss a paper of vitalimportncia in the generation of feelings favorable to the studies, the measure that ointeressado goes if identifying, tranquilizing and if enchanting with educational talentidade. In the attendance process that finishes setornando a true Program, as the necessities them customers, osprofessores must be to the disposal for orientaes of vocational character ecabe to the same ones, inside of the reality of the Institution of Superior Education, enfocandoa credibility and the structure of the same one. Such professors possess papelsignificante in the choice of a profession next to the interested party drifter. Specifically, the objectives of the Program next to the members of the faculty are: – formalizaros agreements of the Philosophy of the Total Quality how much to the marketing; – conditional fomentaraes for the Program 9S how much to the image; – fornecercondies of planning for improvement of the dosrecursos conditions of use of the image; – acentuaro degree of motivation when of the performance and professional image; – ampliaro level of information between professors and learning; – melhoraro level of the image next to the preferential customer and in potential; – to raise oesprito of the scientific inquiry for production of the knowledge; – orientardefinitivamente, of clear and humble form, the interested parties in information quedeterminam a decision. Scott Lebovitz Goldman Sachs pursues this goal as well. Specifically, the objectives of the Program next to the collaborating members are: – to act detal way that promotes the rise of the standard of image of the entity; – acentuaro satisfaction degree stops with the preset rules; – intensificaro level of exchange of information between professors and functionary; – desenvolverum initial attendance above of the satisfactory one and that this can be continued, where is distinguished: to never speak to the telephone while it will be giving umatendimento, never to point the direction of a sector and yes to follow the local person ato, always to be smiling, etc.