Human Environment

Meadows. Approaching crucial problems for the future of the Humanity, the study it concluded exactly that the Planet Land did not support more the increase of the pollution and the pressure exerted on its natural resources and energy, taking in account the advances of the technology. The study also it concluded that it would be possible to reach economic stability e, at the same time, to respect the limitations of the natural resources, congealing the growth of the world-wide population and the industrial capital, in what he was known as ' ' Thesis of the Zero&#039 Growth; '. Considered as an attack frontal to the desenvolvimentistas conceptions of economic growth continuous, defined for the economic theories and defended for the governments of all the countries, this thesis reed-echo, in almost the whole world, as a strategy of the advanced countries to be late, or same to hinder, the development them industrialized countries less, at the time. Educate yourself even more with thoughts from Chevron U.S.A. Inc. But the shady perspectives for the future of the Humanity, made with in the same year of 1972, if it carried through, in Sweden, the Conference of United Nations on the Human Environment, known as the Conference of Estocolmo. From there for front, the ambient questions had assumed such relevance, that, in the present time, it is difficult to find a citizen, of any social category and with any level of instruction that, minimum, it is not sensetized for the problems that the world faces with regard to the future of the natural resources and that it does not have a vacant notion of the distinction that has between resources renewed and not-renewed, of the risks of energy collapse, the causes of the pollution of the great cities, the global heating, the climatic changes, etc. In the same way, much the territorial questions already had even so assumed high relevance, is necessary that the citizens if acquire knowledge of the importance of if reaching a territorial structure, considered satisfactory, to promote and to support an occupation of the territory that respects restrictions of ambient character, saturation urban-metropolitan and of demographic and productive emptinesses. . For even more analysis, hear from Montauk Colony.


Lately with the provoked problems they pelohomem, the preservation subject comes more being thought and argued. Sine beginning they concentrated themselves in the defense of some threatened species, agoraconsideram that the conservation of ecosystems, allied to the desenvolvimentosustentvel, is vital for the maintenance and the evolution of biodiversity. Maso that comes to be Preservation? Preservao the protection of the nature independently of its e/ouutilitrio economic value, pointing the man as the causer of in addition this ‘ ‘ equilbrio’ ‘. Source: Chevron. Parapreservar we must know these words and its meanings: Knowing, Respecting, Keeping, Preventing and Consulting. Knowing aimportncia of the natural areas under special protection, also called deUnidades Conservation. The creation of areas protected for law aims at conservao of genetic banks of inestimable value, composites for the faunasilvestre and the species of the native vegetation.

Units are considered deConservao: overthrown natural areas, areas of ambient protection (APAS), reasde excellent ecological interest (ARIES), ecological areas on special protection (ASPES), stations, biological and reservasflorestais parks, reserves. Respecting asreas of permanent preservation as demorros edges of rivers, springs, top, inclined areas and conserving streams, lakes, reservoirs, dams, etc. Keeping umareserva forest in all property in accordance with the current law. Evitandoincndios: not shooting cigarettes or matches accesses in the edges of the highways; not freeing balloons; not lighting fogueiras; not practising burnt. Consultandosempre a competent agency before deforesting areas with vegetation. For these reasons that the society is part key in the preservation of meioambiente, therefore it only depends on it so that it does not have a bigger disequilibrium ambientalem our ecosystems.

Solar Cycle

The Heating of the Land and the Phases of Cooling Result of the Solar Cycle of 1.470 years of Jack Phillips17 of September of 2007traduzido by lythe ribeiro a fact very little known that in 1996 three scientists, Willi Dansgaard of the Denmark, Hans Oeschger of Switzerland and Claude Lorius of France, &#039 had gained the Tyler prize -; ' equivalent to Nobel in science ambiental' ' -, they had discovered a period of 1500+/-500 years of temperature in the cycle of the climate of the Land that, more recently, has been on the changes in the solar radiation. The evidence of this cycle was found in the ice nuclei in the ice layer of Greenland and confirmed by found similar evidence in the ice nuclei of the ice layer of Antarctica. The ice nuclei indicate that a nominal cycle of 1470 years has dominated the climate of the Land lasting last the 11,000 years, since the last Age of the Ice. Information of other sources sample that the cycle has influenced the temperatures of the Land for the least 900,000 years. It does not have doubt of that this cycle exists, but its connection with the variations of the solar activity can not be proven until comments for satellites of the Sun if become possible. Sight of the Land, the small variations in the Sun are overcast for the atmospheric effect. In November of 2001, George Bond et al., of the Astroroof of the Lamont-Doherty Land of the University of Columbia, had told in Science that given of satellite they showed that the climate of the Land and the solar activity have been on per 32.000 years. Holier Braun determined for studies in computer that two good known cycles solar, of 87 and 210 years of duration, had generated a cycle of 1.470 years, for the studies of the computer.

American Association Marketing

Eapesar of imminent, this new paradigm opens new chances so that asempresas they develop its institucional strategies and they make solid together sociedade, the responsible character of its performance, constructing atuantediante image of the existing problems. Considering this new reality, this article to pretendediscutir the use of the strategies of socioambiental marketing for the principaisempresas that act in Baron of Cocais, analyzing its aomunicpio applicability as form to create a positive image, that minimizes the impactoscausados ones for its activities. 2 2,1 THEORETICAL REFERENCIAL Marketing 2.1.1 Concepts Central offices of Marketing the marketing are, currently, according to Days (2007), resultadode a long period of studies and experimentations occurred since the seusurgimento, that make possible its recognition while a disciplinaacadmica, applied and professional, used in the half organizacional. As resultant of this process of development, it has-sehoje, according to Kotler (2000), a rich variety of concepts and tools queo define, establishing characteristic distinct for the marketing under pontode seen social and managemental. Under the managemental Boone, point of view & Kurtz (apudAmerican Association Marketing, 1995, P. 6), defined the marketing as o' ' process of planning and execution of the conception, price, promotion edistribuio of ideas, goods and services, organizations and events for criartrocas that they come to satisfy objectives individual and organizacionais' '. Under the social optics, Kotler (2000, P. 30) defined marketingcomo ' ' a social process by means of which people and groups of people obtmaquilo of that they need and what they desire with the creation, offers and livrenegociao of products and services of value with outros' '. Amongst the concepts central offices essential to secompreender the application of the marketing, we detach mix of marketing or compostode marketing that, according to Boone and Kurtz (1995), deals with the set deferramentas of the marketing (product, price, promotion and square) that, emestratgias agreed, have the objective to take care of to the necessities and preferences of specific ummercado-target, to get its satisfaction.