The economic crisis seems overcome: but although no immediate danger threatens businesses, the effects are still ubiquitous. Targeted communication helps companies to high success rates in the change process Eltville – Erbach, 12 December 2013 the economic crisis seems overcome: but although no immediate danger threatens businesses, the effects are still ubiquitous. So, crisis-related processes of change, turning to mergers, restructuring, downsizing and realignments traverse a wide range of German companies. An accompanying change communication considered this necessary strategic instrument, to inform internal and external stakeholders about the changes and thus possible fears and resistances to counteract. Communication is a key success factor in any change process”, explains Claudia Schmidt, Managing Director of Mutaree GmbH. important factors with the presence and the responsiveness of all those involved are also, Executives.” According to the current change fitness study but only 57 percent of employees evaluate the communication through the decider as sufficient. So there is potential for improvement, especially when it comes to the active coordination and distribution of internal and external communication content.
Internal and external effect does a convincing change communication in the first step always face inwards. It strengthens the internal structures and processes and thus the economic stability of a company. This goal will be achieved but only thanks to a clear, direct and above all transparent communication. She understand it is easier to share a process of change and to support for all employees. To create a balance, must equally outwards are operates and communicates. The tasks of change communication then consist of ensuring the visibility of the company in the process of change and to control. The synchronization of this information can be critical if these outwardly positive must be qualified, although they have a negative impact to the inside. But only by a specific flow of information communicators as well as stakeholders can inform the media about changing actions and thus positively reinforce the reputation of a company.
In the process of change, a coordinated communication thanks to logical arguments always ensures clarity and certainty for all corporate questions especially in a crisis. Potential risks are averted and open at the same time by the staff of change communication and represented in all directions by a change management. Conclusion is a company change processes, it is essential to establish a professional change communication. This can impact only if the process continuously accompanied and firmly incorporated into the project plan. The relevance of corporate communications is increasing significantly. She must always support the design and implementation of a process of change. About the Mutaree GmbH: The Mutaree GmbH is a specialist in change management. The range of services includes the planning and control of processes of change, as well as the implementation support to achieve the objectives of the change. Where is the human being always at the Center. Mutaree advises clients from various industries: banks and insurance, chemistry and pharmaceuticals, energy, healthcare, telecommunications, public administration and tourism. The Mutaree GmbH is a member of the Federal German management consultant Association (BDU). Press contact: Stefan Roth corporate communications phone: + 49 (611) 334-821-805 fax: + 49 (611) 334-821-808